For a long time reputed for their fine quality plasma TVs, Panasonic adds the LCD to its product line including this TX-37LZD70F.  Its Full HD 1080p definition and compatibility take this manufacturer into the future.

The first measurements taken by our sensor showed consistent results to what most other major manufacturers offer. It wasn’t bad; however, it isn’t a screen worthy of graphic designers.  In Normal mode tones seem the most natural, especially thanks to neutral grays.  Like with all televisions, stay away from the Dynamic mode whose color temperature is too high and therefore resulting in bluish whites and grays.  However, at 517 cd/m² this mode does show what kind of brightness the panel’s backlighting is capable of.  On the other hand, black is an excessive 0.61 cd/m².  It is possible to reduce this to 0.28 cd/m² at the expense of brightness which falls to 234 cd/m².  This is still satisfactory in rooms with controlled lighting and average contrast is around 835:1.


Next came the test with SD sources and the good surprise is that this TV demonstrates very efficient rescaling.  It’s slightly below that of our home player but does considerably better than other Full HD 1080p televisions.  The quality of rescaling our test DVD allowed us to forget that we were in the presence of a 1920 x 1080 panel.


In HD, the image is of course splendid.  In all cases viewing angles are large and fluidity is very good.  After a few minutes of viewing, we even considered it being a new 5 star product; however, the absence of a third HDMI input and black levels that were a little too light meant just missing this mark.  Either way, the PX-37LZD70F is an excellent Full HD 1080p LCD and this is a category in which we didn’t really expect to find Panasonic.