Sony Bravia KDL-40D3500

| Screen size | 40 inches (101 cm) |
| Resolution | 1920 x 1080 |
| HD compatibility (1080i/720p) | Oui / Oui |
| HD Ready certification | Oui |
| Brightness | 450 cd/m² |
| Contrast ratio | 1800:1 |
| Viewing angles (H+V) | 178° / 178° |
| Response time | 8 ms |
| Sound level | 2 x 10 W |
| Connectivity |
2 Péritel, YUV, S-Video, Composite, 2 HDMI, VGA |
| Dimensions (LxHxW) | 98,1 x 69,2 x 26,5 cm |
| Weight | 24 Kg |

With a PC
The image is very sharp in its native resolution and does not need adjustment to obtain optimal quality.
On the other hand, in terms of reactivity we were rather surprised – not in the good sense of the word. Ghosting effects are visible and will turn away those who like fast games.
Vincent Lheur
Test date: 2008-05-14
Test date: 2008-05-14
Commercialized after the Bravia D3000, the D3500 has been considered by some (and wrongly so) as its successor. Indeed, the success of the D3000 resulted from an excellent rescaling of SD sources, particularly DVDs. It should be mentioned that its HD Ready definition (1366 x 768 points) close to SD enables it to minimize display defects.
No HD digital cable
It’s precisely this point that clearly differentiates the D3000 from the D3500. The latter is Full HD and its definition of 1920 x 1080 pixels actually makes it an entirely different product. For the rest, there is a digital TV tuner incompatible with HD, preventing it from assuring compatibility with future channels. Otherwise, it is 1920x1080 compatible at 24 Hz, benefits from the standard Bravia Engine processing and there are two HDMI.
Approximate colors
As usual we started tests by a few measurements with our sensor. Immediately, the display of different colors analyzed by our software suggested something wasn’t entirely right. In particular, when measuring reds we noticed they were orange. Moreover, the display of the CIE diagram only confirmed defects we noticed with the naked eye:
We had to put colors in ''extended'' mode in order to have a more correct diagram although green is still outside the limits of the reference triangle.
Otherwise, measured contrast varied between 800 and 1000:1, or a currently acceptable value but nothing exceptional. The deepest black we attained (around 0.14 cd/m²) reduced white to 120 cd/m². This is good when watching movies in the dark but insufficient in a lighted room. In the latter case, you will have to turn up the backlighting and be happy with grayish blacks (0.34 cd/m²).
Finally, we should point out that the gamma curve was very nice, guaranteeing a good balance of brightness on the entire image. To obtain this result, you will still have to deactivate the dynamic contrast filter.
In practice, HD movies are well rendered; however, we did notice a slight green dominance which was a little too present in certain scenes. Only the most attentive and experienced eyes will see this. For the rest, contrast is very satisfactory and the image is close to what is currently the best on the market.
In DVD, rescaling slightly softens the image and therefore a small amount of sharpness is lost. You can regain precision by adjusting the sharpness option but we clearly aren’t on the same level as the D3000. Either way, this detail is quickly forgotten and we are quickly immersed – whatever movie it is!
Also, note that there was excellent fluidity in fast movements in all cases.
Finally, sound is satisfactory but nothing more. An additional audio kit is still required for those looking for the true Home Cinema experience.
No HD digital cable
It’s precisely this point that clearly differentiates the D3000 from the D3500. The latter is Full HD and its definition of 1920 x 1080 pixels actually makes it an entirely different product. For the rest, there is a digital TV tuner incompatible with HD, preventing it from assuring compatibility with future channels. Otherwise, it is 1920x1080 compatible at 24 Hz, benefits from the standard Bravia Engine processing and there are two HDMI.
Approximate colors
As usual we started tests by a few measurements with our sensor. Immediately, the display of different colors analyzed by our software suggested something wasn’t entirely right. In particular, when measuring reds we noticed they were orange. Moreover, the display of the CIE diagram only confirmed defects we noticed with the naked eye:
.jpg)
We’ve rarely seen such a chaotic CIE diagram. While the results of Cyan and Magenta measurements can be attributed to a cold color temperature setting by default, those of red, yellow and green are inexplicable.
We had to put colors in ''extended'' mode in order to have a more correct diagram although green is still outside the limits of the reference triangle.
Otherwise, measured contrast varied between 800 and 1000:1, or a currently acceptable value but nothing exceptional. The deepest black we attained (around 0.14 cd/m²) reduced white to 120 cd/m². This is good when watching movies in the dark but insufficient in a lighted room. In the latter case, you will have to turn up the backlighting and be happy with grayish blacks (0.34 cd/m²).
Finally, we should point out that the gamma curve was very nice, guaranteeing a good balance of brightness on the entire image. To obtain this result, you will still have to deactivate the dynamic contrast filter.
In practice, HD movies are well rendered; however, we did notice a slight green dominance which was a little too present in certain scenes. Only the most attentive and experienced eyes will see this. For the rest, contrast is very satisfactory and the image is close to what is currently the best on the market.
In DVD, rescaling slightly softens the image and therefore a small amount of sharpness is lost. You can regain precision by adjusting the sharpness option but we clearly aren’t on the same level as the D3000. Either way, this detail is quickly forgotten and we are quickly immersed – whatever movie it is!
Also, note that there was excellent fluidity in fast movements in all cases.
Finally, sound is satisfactory but nothing more. An additional audio kit is still required for those looking for the true Home Cinema experience.
- Good contrast and depth of black (once adjusted)
- Poor colors and other results with pre-settings
- Mediocre brightness once the deepest black is attained
- No HD compatible digital tuner
- Green dominance once TV is calibrated

With no HD digital tuner, only two HDMI inputs and poor default colors, the D3500 is very disappointing.
Return to the Introduction : Product Survey: 40'' to 49'' TVs






Product face-offs










